SHIFT Active Media, the marketing experts for cycling and the great outdoors are set to reveal their latest research enabling cycling brands to navigate 2025. Now in its third year, the latest instalment of the agency’s annual ‘What’s Next? report’, will be presented by Chief Strategy Officer Doug Baker in a webinar on 13th February.

Through the last few years of continued disruption, brands have been looking for signals about rider demand and how that may vary by category, region and riding discipline. It was this need that gave rise to SHIFT’s first ‘What’s Next’ presentation in 2023.

Combining proprietary research from the agency’s own Rider Research Hub panel, with search, industry and wider economic data, SHIFT provides a perspective on interest and near term appetite for various parts of the industry. This perspective is then combined with their knowledge of the evolving marketing landscape to provide actionable recommendations for marketers in the industry to take with them heading into 2025.

Doug Baker, Chief Strategy Officer, SHIFT Active Media, said: “After several years of significant disruption and ongoing challenges for our category, we’re finally seeing signs of some stabilisation and even some green shoots in the data. Signs for optimism are not evenly spread and it’s likely that only high performing businesses will see significant growth, but 2025 feels like a careful step towards a reset and healthier industry”

Following the presentation, attendees will have the chance to ask questions about the cycling landscape and opportunities for brands for the year ahead.

The webinar will be open to those working in the cycling industry, access will be limited to those who meet a certain criteria. Email hello@shiftactivemedia.com if you are interested in joining.