28th September 2021 - Bath UK: SHIFT Active Media has been appointed to lead on media planning and buying across Europe for Bikmo Limited – the specialist cycling and adventure sports insurer, certified BCorp, and 1% For The Planet member.

The partnership between Bikmo and SHIFT will see the businesses work together to execute best in class brand and performance media strategy, creating efficiencies across media planning and buying. The goal will be to effectively position Bikmo’s insurance products to more cyclists in a rapidly growing and competitive market, and turn them into lifelong customers.

Bikmo started out life as a bikes and kit comparison engine before pivoting into insurance in 2014. The team's expertise and network within the cycling sector combined with a love for great technology and customer experience meant that they have already seen huge success amongst fellow cyclists looking to protect their pride and joy. SHIFT’s media planning and buying brief will support Bikmo’s goal to help keep more cyclists riding.

Wayne Brown, CEO, SHIFT Active Media, said: “Bikmo is a progressive and ambitious business, with a wonderful brand and an exceptionally talented team. We are really looking forward to using our years of cycling media experience and digital expertise to help Bikmo grow their business. ”

David George, CEO, Bikmo, said: "At the heart of Bikmo is a team of creative, ambitious and passionate riders whose mission is to protect the world's cyclists and we love to form partnerships with creative people and organisations who share that same passion, to help articulate our brand and insurance products. The sole focus of SHIFT is cycling, and the company’s global reach and long term partnerships with trusted brands meant it was an easy decision when choosing a marketing partner to help to accelerate our growth."