29th September 2020 – Bath, UK: SHIFT Active Media has been appointed as the UK media planning and buying and social media agency for Enervit, Italy’s number one sports nutrition brand.

Enervit’s first ranges of sports, health and wellness products, date back to the seventies. Over the years, through its scientists and researchers, Enervit have been very close to great champions, starting with 30 years supporting the Giro d’Italia, to the winners of World Cups and Olympic Games, to record holders and great football teams such as Juventus FC and AC Milan. Enervit helped every one of them achieve their aims but, at the same time, contributed to creating a healthy sports and nutrition culture, at all levels.

Today Enervit is proud sponsor of the Ironman Europe circuit, pro cycling teams such as UAE Team Emirates and Trek-Segafredo and of the Italian National Cycling teams, and is Official nutrition partner of many of the most important Endurance events all over Europe, like Maratona dles Dolomites, Gran Fondo Nove Colli, Valencia Marathon, Dublin Marathon, Vasaloppet and many others. Enervit and its products are a reference point for people who, following a balanced nutrition program and correct supplement patterns, combined with healthy exercise, wish to improve their efficiency, as well as people who want to achieve and maintain wellness, body weight and health.

SHIFT Active Media’s intimate knowledge of cycling, triathlon and running paired with their proven experience in strategy, media planning and social media made them the perfect partner for Enervit SHIFT’s services for Enervit formally commenced in August.

The partnership with SHIFT Active Media will specifically focus on launching and expanding the brands Enervit Sport (endurance sport nutrition range), The Protein Deal (protein bars) and The Nature Deal (organic and vegan lifestyle nutrition products) into the UK market.

Andrew Pirie, Sales & Marketing Director at Enervit, said “It was clear from the off that like us, the team at SHIFT live and breathe endurance sport and are passionate about our products. We're excited to be working alongside them as we continue to expand our footprint Internationally in the attractive and fast-growing GB Sports Nutrition and Healthy Snack markets.

James Dando, SHIFT Active Media Business Director, said: “As an agency we’ve long been impressed with Enervit’s history and innovation in sports nutrition. We’re thrilled to have the opportunity to help develop their presence in the UK, providing crucial services during this period.”