Bath | 22.02.2024 | News
Uplift Meetup - Guest Speaker 'Kate Dale, Campaign Director of This Girl Can'
Kate Dale, Campaign Director of This Girl Can will be joining us as our guest speaker for Uplift’s Industry Meetup on the eve of International Women’s Day.
Kate is one of the founders of This Girl Can - the award-winning campaign from Sport England that challenged stereotypes and helped 3.9 million women get more active.
This Girl Can was started, in 2015, in a hope to change the way that women think about sport. This campaign offers motivation, advice, exercise classes and a great social platform to inspire women to get moving. In 2016 the campaign was named ‘Sport industry Awards Campaign of the Year’ and Kate now leads all of Sport England's behaviour change work.
The mission and values of This Girl Can closely align with what Uplift strives to achieve. Uplift aims to connect more women in the cycling industry, fostering conversations and providing guidance from experienced female leaders. This empowers women with the confidence and tools, and therefore the belief ‘they can too’ in a male dominated industry.
Prior to this, Kate spent 10 years as a trade magazine editor before becoming brand and content specialist for major online banking institutions including Barclays. She is a non-executive director for Your Voice, a CIC that uses singing workshops to engage people in marginalised communities: a trustee for switchboard LGBTQ+, sits on the Advisory Panel of the Women’s Sport Collective and is a member of the World Health Organisation’s Working Group responsible for developing best practice in physical activity promotion.
We are excited to welcome Kate to our second in-person networking event and look forward to her bringing insights, sharing experiences and advice from beyond the cycling industry, to help inspire more women working in the sports industry and those looking to enter it.
We look forward to hearing from Kate at the Uplift Meetup on the 7th March, in collaboration with Rapha, at their London HQ in Archway*.
Agenda:
08:00 Optional Ride (details tbc)
09:45 - 10:00 Breakfast
10:00 - 10:45 Live Panel & Q&A
10:45 - 11:15 Networking & Coffee/Cake
11:15 - 12:00 Guest Speaker - Kate Dale
Register here for the event, we look forward to you joining us and are excited to discuss all things cycling, growth and challenges we have faced and growth.
Full address: *4 Elthorne Rd, Archway, London N19 4AG
Please send any questions to uplift@shiftactivemedia.com