Media Week is taking place from the 4th to 8th November, from 3-4 pm GMT each day. This event will feature a series of webinars in collaboration with some of the world’s leading media brands from cycling and beyond. Over the course of the week, we'll explore the latest trends, innovations, and changes shaping today’s media landscape.

What to Expect: Each day, a different SHIFT media partner will lead a session, bringing their expertise, opinion and vision for what’s next in their world.

Here’s a snapshot of what’s in store:

Monday, 4th November: StackAdapt will kick off the week with a session on “Reaching Cyclists with the Power of Programmatic.” This session will dive into the advantages of programmatic advertising and tap into Connected TV, Out of Home and much more - all reach key cycling and e-urban riders in contextual environments (in a cost-effective manner) SIGN UP HERE

Tuesday, 5th November: Meta will present a session on “Reaching and Converting New Customers.” Learn how to expand your reach and leverage Meta’s platforms to grow your customer base. SIGN UP HERE

Wednesday 6th November: Play Sports Network: “What can we expect from GCN, GMBN, GTN & EMBN?” Now they are back in independent ownership. A conversation between SHIFT's CEO, Wayne Brown and PSN's Executive Chairman, Simon Wear. SIGN UP HERE

Thursday, 7th November: Google will host one of the hottest topics at the moment (!) “Navigating Marketing Measurement.” Gain insights into the latest measurement tools and strategies that can enhance marketing performance. SIGN UP HERE

Friday, 8th November: We will wrap up the week with a panel talk on “What’s Next for Cycling Media? A Look to 2025,” presented by three leading endemic media owners. Between them, they represent Pinkbike, Cycling Weekly, Rouleur and more. Bringing insights from inside and outside of cycling. SIGN UP HERE

Event Details:

📅 Daily: Between 4th – 8th November

🕒 Time: 3-4 PM GMT

📍 Online Webinars with Q&A

Sign up via the links above - separate sign up for each day is required.

SHIFT Active Media is proud to partner with Meta, Google, StackAdapt and the world's leading cycling media businesses to bring you this first, one-of-a-kind event for the cycling and outdoor industries.