17th October 2022 - Bath, UK: SHIFT Active Media, SHIFT Active Media, the award-winning international marketing services business dedicated to cycling, is thrilled to welcome a new addition to its content and strategy team with the appointment of David Preece-Phillips as Strategy Director.

David brings to the team over 15 years’ industry experience, working in several digitally-focused roles across a diverse range of organisations, from publishing companies, to digital agencies and marketing consultancies. His previous roles have seen him develop successful marketing and communications strategies for major brands including Porsche Cars Great Britain, EDF Energy, Adidas, American Express, and Universal Pictures, among others.

Prior to joining SHIFT, David led strategy and content teams at some of the UK’s most ambitious agencies, developing a range of global brand communication projects, creative campaigns, full-stack web builds and digital transformation initiatives. David is an avid mountain biker with a love for watching road cycling and street BMX. At SHIFT Active Media, he will be able to combine his extensive industry experience with his enthusiasm for all things cycling.

Upon joining SHIFT, David commented: “I’m really passionate about content strategy, content design and content marketing, especially helping brands to innovate within these areas and integrate new approaches into their ways of working and marketing activity.”

“I’m super excited to be joining SHIFT as I’m passionate about cycling both as a pursuit and as a force for positive change in the world. To be able to work with some of the industry’s leading brands and athletes to do truly market-leading work is a fantastic opportunity, especially when surrounded by such a talented and enthusiastic team here at SHIFT.”

Wayne Brown, CEO of SHIFT Active Media commented: “We’re delighted to welcome David to the team, he has a genuinely unique breadth of skills that are brilliantly tuned for the demands of modern marketing. From SEO and Content Strategy, to Social Media Operations and Digital Innovation. When you pair that with his passion for all things bikes, it’s a formidable combination that definitely give SHIFT’s clients a competitive advantage in an ever changing marketing landscape”