When a client comes to you with a new brief for a Gravel shoe launch called Candy you know it’s going to be fun.

We’ve loved working with our clients over at crankbrothers on their latest launch: Candy Lace. Our Strategy & Research teams guided the brief to help crankbrothers with the development of the campaign delivery.

Our creative and production teams brought the campaign to life through our social-first shoot, which captures the essence of gravel riding in a way that's uniquely ownable by crankbrothers - going beyond the ordinary portrayal of riding and keeping it fun.

This campaign marks another milestone in our ongoing partnership with crankbrothers, following the successful and memorable crankbrothers Match edit.

Keep an eye out for the campaign video and static assets, which are now live across Google and various social channels 👀

Click here to watch the full edit here