Reframing MTB

Reframing MTB aims to progress Mountain Biking in the UK, while making it a better, more inclusive and sustainable, fun space for all.

Every year Reframing MTB hosts a Reframing event where they bring together people within the mountain biking community and encourage conversations that support their overarching goal of progressing mountain biking in the UK. Everyone is welcome to take discussion into action, from individuals through to the wider industry, mountain bike trail associations and organisations, brands and media, NGO’s, land owners and managers, guides, researchers and ambassadors.

This year's Reframing event will take place in Bristol over three days.

Event detail

Friday 7th March marks their grand opening, with a full schedule of inspirational speakers and workshops. It has been organised around three themes, with something for everyone, whether you’re a brand manager, journalist, trail association or a rider interested in the future of the sport.

1. Creating mountain biking environments that appeal to more people

2. Towards a stronger mountain bike sector

3. Promoting sustainable mountain biking

On Saturday 8th March there will be a full schedule of rides, workshops and fun out on the trails at Ashton Court where they open up the doors to the community, as well as conference attendees.

Last but not least, on Sunday 9th March they have a bonus day on Sunday. The event will move an hour up the road to Pedalabikeaway at the Forest of Dean, paying a visit to their friends at Dean Trail Volunteers.

The weekend will finish with a fun, social ride taking in some of the Forest of Dean’s many trails.

Lead Data & Research Partnership

As the Lead Data & Research Partner of Reframing MTB, we will support in shaping conversations throughout the event. Our Rider Research Hub will provide data-driven insights to inform the discussions, ensuring that each theme on day one is backed by meaningful research.

Beyond shaping the conversation, we’ll be engaging directly with attendees throughout the event. Sign-up opportunities will allow us to connect with riders, brands, and industry leaders, gathering valuable insights.

We are looking forward to working with Reframing MTB and further strengthening our connections and insights in the MTB community, while offering our data-driven insights to develop these conversations.

Get tickers for the event here. See you there?

Find out more about our Rider Research Hub here.