Becky joined SHIFT from the snowsports industry, where she led communications for Faction Skis and other outdoor brands. Becky’s experience spans across public relations, digital marketing and events, leveraging athletes and content to engage new audiences. As PR manager, Becky will use her storytelling skills and events expertise to get the media, cycling and outdoor communities talking about our clients.

Becky is a keen mountain biker, skier and trail runner - her love of the mountains has led her to live in Canada, Switzerland and France. She also has a love of languages, and speaks French, German and Spanish proficiently.