With nearly a decade of experience in digital marketing, Emm's expertise is firmly rooted in the outdoor and cycling world, having worked with renowned brands like Rab and Santa Cruz, as well as contributing to various publications.

Now serving as SHIFT's social media manager, Emm leverages this rich background to source and craft engaging content for our clients. A former national downhill racing champion as a teenager, Emm now enjoys guiding mountain bike adventures and exploring trails on a gravel bike. Emm also founded Reyt Good, a collective aimed at uniting people with the same love of bikes!