Tim worked in media for international publishing companies, leading creative teams in the automotive sector.

With over 25 years of experience in the design and branding landscape, Tim is the driving force behind SHIFT's design team, where he specialises in creating impactful solutions for cycling brands and businesses across the globe. He has applied his extensive expertise in design and directing shoots to some of the industry's leading names, including the UCI Mountain Bike World Series, Track Champions League, Öhlins, British Cycling, CADEX, and Continental, to name just a few.

He's a keen mountain biker and also enjoys running, kayaking, and swimming.