This coincided with Zwift’s recent launch of RIDE, a new way for everyone to train and ride whether new to the sport or a seasoned pro. We set up the media with everything they needed to gear up for the iconic Alpe d’Huez climb, which they’d tackle just before the pros.

Our team handled every detail, equipping the journalists with all they’d need to conquer the challenge, from a tailored workout plan on Zwift to jerseys, shoes and helmets. It was a day filled with elation, grit, and a lot of dedication! We couldn’t be prouder of our PR team.

After a successful ride, the media joined Zwift to watch the thrilling finale of the Tour de France Femmes avec Zwift as Kasia Niewiadoma took the crown.

If a few of these faces look familiar, it’s because a few SHIFT team members tackled the iconic Alpe d’Huez alongside the journalists, for extra support and of cours, a little bit of market research.

So, head to the Women's Fitness website and the latest issue of Women's Health for all the details, including what to wear for your next ride.