Building on the insights from previous rounds, we’ve expanded the programme to include a wider range of skills and more language options, ensuring a truly global reach. We’ve also refined the application process to create even stronger mentor-mentee matches.

Now Uplift is more than just a women’s mentoring programme. It's a thriving community and as a not-for-profit organisation, it's fully run by our formidable mentors, and supported by SHIFT Active Media.

Looking ahead to 2025, the programme is growing even stronger, and we have a few new initiatives planned - and plenty of meet ups.

Apply here. Applications close on 21st February, 23:59 GMT.

Explore the current mentor list below:

• Alexa Cunningham – Marketing Manager, Shimano
• Anna Von Senger – Co-Founder and CPO, Standert Bicycles
• Anne-Marije Rook – Editor, Cycling Weekly
• Caroline Julian – Brand and Engagement Director, British Cycling
• Cassondra Spring – Global Brand Manager, Liv Cycling
• Christina Lindquist – Global Marketing Director, Rapha
• Christine O’Connell – Associate Director Stax / Founder One More City / VP The Cyclists Alliance
• Clare Probyn – Board Advisor, Women’s Sports Alliance + Sports Marketing Manager at Very Media Group
• Elizabeth Walker – Global Sports Marketing Lead & Team Manager, Liv Cycling
• Francesca Ghezzi – Mobility Marketing Manager, Scott Sports SA
• Georgia Yexley – Founder, LOUD Mobility
• Géraldine Bergeron – Marketing Manager, SRAM
• Giulia Mantovani – Head of Market & Consumer Insights, Canyon
• Grace Pyne – Head of Commercial, Laka Bicycle Insurance
• Hannah Parish – Partnerships & Commercial Growth Director, Oura
• Janette Sherman – Marketing Manager, Continental
• Jessica Strange – Senior Social Manager, Komoot
• Kate Veronneau – Director of Women’s Strategy, Zwift
• Kathryn Taylor – Chief Marketing Officer, Feisty Media
• Kelly Booth – Commercial Sales and Partnerships Manager, Rouleur
• Kimberly Coats – Chief Executive Officer, Team Africa Rising
• Lexi Brown – Head of Research & Strategic Insights, Amazon Prime Video / The Cyclists Alliance Board Member
• Lisa Bourne – President & Founder, DEI Consultant
• Lisa Calvino – Head of Digital Marketing, Brompton
• Maria Chan – Chief Operating Officer, Hiplok
• Melanie Jarrett – Director of Partnerships, Strava
• Naomi Clarkson – Head of Marketing, Wahoo
• Nikki Hawyes – Chief Executive Officer, Whyte Bikes
• Petrá Hájková – Brand and Communications Director, Rouvy
• Sian Keen – Head of Partnerships, Bikmo

A huge thank you to everyone who has supported and contributed to Uplift’s journey so far.

Onwards. Upwards.