Our team has unrivalled experience in the industry. They have built international businesses, launched companies and have worked with and for some of the biggest brands on the planet. They combine their love of cycling with a deep understanding and experience of media, content, data and technology.

SHIFT is home to a unique group of people. Blending decades of cycling expertise with modern blue chip agency experience. The team has diverse backgrounds and experiences. So, let’s meet a few:

Kirstin's Journey

Kirstin, one of our Account Managers, initially pursued a career in law, studying at Edinburgh University before qualifying as a solicitor. But despite her achievements, her true passion had always been in sports.

Having competed internationally in three-day eventing and later focusing on triathlons and cycling, Kirstin was drawn toward a career that aligned with her interests. When she discovered SHIFT, she knew she’d found the perfect fit. Since joining our Account Management team as an Account Executive in January 2023 and later stepping into her current role, she's flourished in an environment where work feels more like a passion project than a job. Surrounded by like-minded, creative colleagues who share her love for cycling, every day brings new energy and excitement.

“Moving to the other side of the country 2 years ago to start on a new career path was pretty daunting. However, since joining SHIFT, I can honestly say I’ve never looked back. I feel fortunate to work with some of the leading cycling brands alongside colleagues who inspire me to grow each day. In today’s society, it can be a rarity to feel excited about going to work yet working on a passion at SHIFT, that’s exactly how I feel” - Kirstin Bamford

Izzy's Journey

For Izzy, Senior PR Executive, cycling has always been more than just a passion. After finishing her A-levels, she moved to Belgium to race on the road full-time. She had the opportunity to race alongside some of the sport’s biggest names, including Marianne Vos and Lotte Kopecky. During the pandemic she found herself looking for new challenges away from the world of bike racing.

In her role at F1 team Williams Racing, Izzy gained valuable experience in logistics and organisation in the fast-paced role. While moving into the transport & logistics sector, she gained her first taste of what the world of marketing had to offer but longed for a deeper connection to the sport she loved. When the opportunity arose to combine cycling and PR at SHIFT, she jumped at the chance. Since joining in early 2023 and progressing from PR Executive to Senior PR Executive, Izzy has thrived in our fast-paced, collaborative environment, leveraging both her PR expertise and first-hand experience from the cycling world to bring exciting campaigns to life while building strong relationships with cycling’s media.

“I always knew I wanted to make my way back to the cycling industry after taking a step back from racing. I took my time to identify what exactly that could look like and what I enjoyed so when I came across SHIFT I really found what I was looking for, without even knowing! It’s been a pleasure working with the talented teams at SHIFT and I wouldn’t have learnt so much without them.” - Izzy Stone

Joe’s Journey

For Joe, Media Manager at SHIFT, cycling has always been at the center of his life. Before joining SHIFT as an intern, he spent nearly a decade racing professionally, fully immersing himself in the sport at the highest level. His passion for cycling extended beyond competition. While studying at the University of Sheffield, he served as Club Race Captain, organising teams for BUCS events, planning road races, and managing logistics, including liaising with British Cycling officials and local authorities.

Since transitioning from competition, Joe has applied his industry expertise to a range of roles within SHIFT’s Media Planning and Buying Team, quickly developing a broad skill set. Starting as an intern before progressing to Executive and now Media Manager, he plays a key role in helping clients deliver impactful campaigns in specialist media while also supporting projects across SEO and content management. Joe has thrived in our fast-paced, collaborative environment, leveraging both his media expertise and first-hand experience from the cycling world to create compelling campaigns and build strong relationships within the industry.

“Really pleased to have progressed through my career at SHIFT and I’m looking forward to continuing our great work in 2025. It’s a pleasure to work in an industry I’m so passionate about and with so many great people.” - Joe Evans

Meet more of our team here

We have a few open roles, so check out our careers page here too!