Bath | 04.08.2023 | News
UCI Cycling World Championships 2023: World Bicycle Relief Silent Auction
We are proud to be the UK PR agency for World Bicycle Relief. A charity that partners with communities to deliver specially designed, locally assembled, rugged bicycles for people in need. They have developed an efficient, innovative, and scalable model to empower communities of students, health workers, and entrepreneurs in rural regions with life-changing mobility.
World Bicycle Relief is at the UCI Cycling World Championships as the Global Charity Partner, raising vital funds to support women around the world to get on bicycles and conquer the challenge of distance. At this inaugural championships World Bicycle Relief is running a silent auction so you can get your hands on some amazing prizes. The auction is running until the end of day on Thursday 10th August 2023 when the final winners will be announced.
To bid on an item in the silent auction, visit this page where you’ll find some really great items to browse - with all proceeds going to World Bicycle Relief.
The WBR team will be attending both weekends of the Rouleur at The Worlds event hosted at the Drygate Brewery, so if you wish to find out more about the charity, we’d encourage you to get some tickets and meet the team. Alternatively visit the World Bicycle Relief website to join the movement. WBR volunteers will also be dotted around multiple locations for the duration of the champs so don’t forget to say “Hi!” if you see them.
The SHIFT PR team has been supporting World Bicycle Relief in the lead up to the champs; securing coverage, supporting ambassador outreach and helping drive on the ground activation plans.
The auction has seen much generosity from SHIFT clients and friends; Rapha, fizik, the Tour of Britain and Ribble to name just a few… as always we’re extremely grateful for all of your support. Good luck!